Yeh Tea was founded in 2009, in memory of my father.
When I think of him, I think of meaningful conversations — always accompanied by tea.
What started with hand-pressed green tea hearts, once sold at Harrods, evolved into a refined tea concept rooted in simplicity.
After years of offering a wide range of loose teas, I chose a more focused approach: less, but better.
Today, Yeh Tea centres around high-quality culinary matcha — a quiet, modern ritual now available through Sligro.
What sets us apart
Organic Culinary Matcha
"Tea as a sensory
experience."
Vibrant, balanced and built for cooking — Yeh Tea's organic culinary matcha holds its colour, body and flavour through heat, dairy and dough.
"Less, but better."
YEH · MATCHA · PUREInterested in stocking Yeh Tea or exploring a culinary collaboration? Our private studio in Wassenaar is open by appointment, and Matcha Pure is distributed wholesale through Sligro.